Michelle's Top 5 Favorite Business Books
Shark Tales by Barbara Corcoran and Bruce Littlefield
- About: This book is all is about Barbara Corcroran's rise to fame - from pigtailed diner waitresses to real estate mogul and shark on the tv show Shark Tank.
- In this book expect to get a healthy dose of homespun lessons that are masterfully tied to Barbara's business journey where you meet interesting people that greatly influenced Barbara's such as her 9 brothers and sisters and parents.
- Each chapter offers a tale from young Barbara's childhood such as over coming a learning disability, dealing with siblings, going out on her own, white washing stones to make their home stand out while telling a chronological tale of how she got her first job, struggles working in the real estate market, and how that lead to her role on Shark Tank.
- What I like about it is it is relatable. The tools and tricks she has used to better her company, I actually implemented such as a $5 idea reward program. What I also love about this book is it's underlying lesson of finding ones own courage and not be afraid to have fun as well as make tough decisions. Bonus, Barbara narrates the story if you get the audio version of the book.
The Lean Start Up by Eric Riles
- This an amazing book for start ups! It's true - many startups fail. However those failures can be prevented and this book covers strategies to combat that as well as look at the changing way companies grow and how new products are launched. It also looks at the commonalities of all types of businesses and offers tips to bypass distractions and uncertainty to find the clear path to a sustainable business.
- Ideal for those in product development. Those looking for help in test marketing their product and the real world, case study like examples.
- This book has a real Build-Measure-Learn process that I helps determine whether or not one should continue on the path or pivot and try a different direction. This is one I can and will read over and over - lots of nuggets of joy.
Talk Like TED by Carmine Gallo
- This book looks at numerous TED talks and dissects them so you can deliver a powerful presentation or speech. TED which stands for technology, entertainment and design - brings together world thinker’s where they share their knowledge to really try and improve our world. TED speakers are truly awe inspiring talking on dynamic topics and info that really fire up an audience. As this book analyzes these talks in ways anyone could give a great presentation so you can sell your ideas persuasively!
- I LOVE this book. For anyone who ever has to give a presentation to a group of people - whether it be a board meeting, pitching in front of investors, you’re asked to be a guest speaker at an event or even at a networking event, you can really get valuable info from this book. It offers useful tips to build confidence when it comes to public speaking or if you are insecure about your ability to give a presentation.
- The bonus is that there are amazing case studies to help illustrate 9 public speaking secrets such as story telling, using humor and delivering jaw dropping moments and painting a picture with multi sensory experiences. I loved the TED talks mentioned in this book and while some of it may seem like common sense, when presented as they are in this book, to me they are revolutionary.
57 Hot Business Marketing Strategies by Tom Corson-Knowles
- Simple and to the point, this is a great Marketing resource book. You don’t need a degree in business or marketing to read this book - everything is in easy to digest tips. It is designed for those who want to start a business but not sure how to market that business, idea or product. After all it is marketing that connects customers to your products or service and if people don’t know you exist, you’re in trouble!
- What makes this book stand out is the way the info is delivered - simple and to the point. Many of the points are low cost ideas to implement and overall great resource book that goes beyond the “get on social media sites like Facebook and Twitter”.
- At the end of each chapter there is an “action step” and at the end of the book is some great bonus material. All in all it is a great guide book to help you create a marketing plan.
Leaders Eat Last AND Start with Why by Simon Sinek
- My whole business strategy is based on Simon’s theologies. This is why it is hard for me to just choose one of his books, so I am choosing both - it’s a tie! His first book Start with Why focuses on a bullseye target where the center is the why, the “how” is the middle ring, and the “what“ is on the outside ring. When most business company’s focus on what we do, how we do it, and then why - such as Microsoft, it’s those who do the opposite that make a bigger impact - like Apple who’s focus is the why we innovate (clearly seen in their keynote presentations), how they innovate, and oh by the way, the product is the new iPhone - don’t you want one? This book gives amazing examples from Martin Luther King Jr. and the Wright Brothers on how they are historic figures we still talk about today compared to company’s like Tivo. I first learned about this book after watching his TED talk - which is a great, but super brief summary of his book, yet the book is chock full so much more info!
- The second book Leaders Eat Last is all about leadership and how to be an effective leader. The focus is about you see in leadership today and why some companies succeed while others don’t simply based on the leaders in that company. It’s those who feel undervalued, unfulfilled, or even frightened in their work place due to their bosses or how their boss’ boss runs the company. This book gives amazing examples on how to set up work environments and allow people to work naturally in order to create and put out remarkable work. You do notice military leadership characteristics is prominent in this book yet puts them in to the workplace situations.
- Simply put I love these books because it is my goal to run an amazing company where the products we create are customer driven and employees are happy to come to work because they know what they do each day makes a difference in the world - not only by meeting their needs and feel safe in a great work environment but know the products they help improve and sell and making a difference in the lives they are reaching on a daily basis.